Best Marketing Companies to Work For
Frequently Asked Questions
What does it mean for a company to be accredited by the Better Business Bureau (BBB)?
For a business to receive accreditation from the Better Business Bureau (BBB), it must meet their accreditation standards which are derived from a Code of Business Practices. The code is based upon eight principles that summarize critical elements of creating and maintaining trust in business. BBB accreditation does not include an endorsement of the business’ products or services, or any claims about the quality or competency of the business. Accredited businesses pay a fee for the consideration process, ongoing monitoring for compliance and for support of BBB services to the public, but there is no obligation by a business to pursue accreditation.
What does a BBB rating mean?
The Better Business Bureau (BBB) rates companies based upon their opinion of how a business will interact with its customers. The rating is derived from information obtained from public data sources and the business itself. The ratings range from A+ (highest) to F (lowest), but in some cases the BBB will not give out a rating (NR) for reasons such as insufficient information or an ongoing review. Ratings have no credence towards a company’s reliability or performance, and the BBB suggests that consumers consider the BBB rating along with other information before choosing to engage in business.
What is the average salary in the travel industry?
The average yearly salary for those working in marketing is $70,097 based upon over 10,000 reviews on Glassdoor.com. While this number can provide job seekers with a general idea, actual salaries will vary depending on credentials, experience, employer, job tasks, location and performance.
What level of education do I need to get a job at one of the best marketing companies?
Required education levels will vary depending on the position, but there are jobs available in the industry for all levels of education. For example, entry-level marketing assistant positions may be available for individuals who are pursing but do not yet have a bachelor's degree. More specialized jobs, like PPC or SEO managers usually require both a degree and related field experience.
What kind of skills do I need for a job in the marketing industry?
While the type of skills required for a job in the marketing industry will depend on the specific position, employers consistently look for “soft skills” when making hiring decisions. Soft skills are attributes that enable a person to interact effectively and cooperatively with other people. Some examples of soft skills are teamwork and collaboration, interpersonal communications and critical thinking. Valuable technical skills may include knowledge and fluency in search engine optimization, Google Adwords, PPC campaigns, and Google Analytics.
- Glassdoor.com. Accessed September 10th, 2018. https://www.glassdoor.com/index.htm.
- Better Business Bureau. Accessed September 10th, 2018. https://www.bbb.org/en/us.
- Linkedin. Accessed September 10th, 2018. https://www.linkedin.com/.
- Bureau of Labor & Statistics. Accessed September 10th, 2018. https://www.bls.gov/oes/current/oes413041.htm.
- O*Net. Accessed September 10th, 2018. https://www.onetonline.org/link/summary/41-3041.00.
- DigitalGrads. Accessed September 10th, 2018. https://www.digitalgrads.com/marketing-job-titles/.